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Factors affecting the performance of the CPMs over the year There are multiple factorors affecting the performance of the advertising during the year. Generally, on a macro level, we can recognize 4 different quarters. 1st quarter: January – March 2nd quarter: April – June 3rd quarter: July – September 4th quarter: October – December

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*Calculation based on estimated website traffic from tier 1 and 2 countries using 3 display banners per page and good ads viewability.

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