Online banner advertising is a popular choice for websites to draw consumers to specific offers and services. It is a relatively cheap and easy way to direct consumer’s attention where you want it, and pays off extremely well in terms of revenue generated through these practices.   However, it is important

To know how successful your ad campaigns have been, you must look at the revenue that has been generated through them. However, this is easier said than done. With all the confusing marketing terms and various revenue calculating models in use today, it is easy for an amateur to

When it comes to digital advertising, specific metrics determine the success or failure of an ad campaign.    One of those metrics is ad viewability. In this comprehensive guide, we will discuss core topics related to ad viewability and, most importantly, answer the question: why is ad viewability important?    Let us start

Factors affecting the performance of the CPMs over the year There are multiple factorors affecting the performance of the advertising during the year. Generally, on a macro level, we can recognize 4 different quarters. 1st quarter: January – March 2nd quarter: April – June 3rd quarter: July – September 4th quarter: October – December