In digital advertising, header bidding is one of the ways publishers try to generate more revenue from their ad inventory.   The concept ties in with programmatic advertising. Even though programmatic advertising is supposed to highly automate the advertising process, that level of automation is still not achieved in reality. There

Online banner advertising is a popular choice for websites to draw consumers to specific offers and services. It is a relatively cheap and easy way to direct consumer’s attention where you want it, and pays off extremely well in terms of revenue generated through these practices.   However, it is important

Ad fraud has been a problem ever since the dawn of the internet. Even though there have been drastic improvements in the way the internet works, with more and more companies coming into advertising, there has been more and more room for ad fraud.    Fraudulent ads can easily wiggle through

To know how successful your ad campaigns have been, you must look at the revenue that has been generated through them. However, this is easier said than done. With all the confusing marketing terms and various revenue calculating models in use today, it is easy for an amateur to

When it comes to digital advertising, specific metrics determine the success or failure of an ad campaign.    One of those metrics is ad viewability. In this comprehensive guide, we will discuss core topics related to ad viewability and, most importantly, answer the question: why is ad viewability important?    Let us start

When it comes to making the best use of digital advertising space on your website, Google AdSense is one of the most popular choices. There is another relative of AdSense, called Google AdX, that is preferred by high-level publishers for a number of reasons.  While AdSense provides easy approval and

Factors affecting the performance of the CPMs over the year There are multiple factorors affecting the performance of the advertising during the year. Generally, on a macro level, we can recognize 4 different quarters. 1st quarter: January – March 2nd quarter: April – June 3rd quarter: July – September 4th quarter: October – December